Since the people of Reading Is Fundamental were kind enough to give away so many copies of The Best Mariachi in the World/El Mejor Mariachi del Mundo recently, the very least I can do for them is to spread the word about the 2009 Read with Kids Challenge, which began on April 1 and continues until June 30. Participants in the challenge are encouraged to log the amount of time they read with children, and the goal for participants nationwide is to record a total of 5 million minutes of reading, with chances to win a variety of prizes.
The link above and the illustration below will explain this better than I can.
People can even form reading teams in support of their favorite authors. Now there's an idea.