It's oh so quiet. It's oh so still.
At least that's how it feels. On Friday, March 1 my humor collection Notes of a Tourist on Planet Earth hits the streets, or whatever hard, nonporous surface a book is supposed to hit. People younger and likelier to wear sunglasses might call this the drop date.
Still, no reviews have come out yet, and no interviews have so far been scheduled. The online sellers aren't showing any spike in sales yet.
Oh me of little faith. Who is still learning about the business end of publishing.
While I sit here wondering what's happening, others are making things happen. PR by the Book, the publicity firm contracted by publisher Cassowary Press, is working its own brand of magic, sending out press releases that explain why media outlets should be interested in Notes of a Tourist on Planet Earth. One example of their work appears on page 24 of PR by the Book's February Experts Booklet.
Diamonds may or may not be a girl's best friend (a Y chromosome keeps me out of that discussion), but a specialized public relations firm may very well be an introverted writer's best friend, especially if that writer also has a day job.
Soon the embargo will be lifted and copies will go out on shelves. There will be more waiting and learning. And then the London Book Fair.